The world leader in diamonds, DeBeers, says they expect the demand for diamonds, specifically rough diamonds to grow to record highs. The news comes on the heels of high demand for rough diamonds in the emerging markets of India and China.
With the global economy so volatile, some investors are looking at diamonds, as well as other precious metals and gems as a sort of safe-haven for their investments. Unlike some investments, you can hold precious metals and gems in your hand, making it appealing for those worried about their money.
Diamond demand in the United States is also increasing, at a rate of about 9% for the year, exceeding previous expectations.
Experts say that with investors increasingly passing up bonds and other stocks, gold and diamonds are seen as a way to diversify and shore up an investment portfolio.
Since the beginning of the year, diamonds have been a consistent performer as far as pricing is concerned. The steadily rising prices are seen as a result of less new mines being created. Lower cutting center inventories is also seen as a factor, in addition to the increasing demand for supply.
Diamond industry experts are also saying that diamond pricing and demand should continue to increase thanks to demand from buyers in China and India, with many buyers looking at the gems as investments but also as a status symbol of new found wealth. Demand in both China and India is predicted to grow by at least 10% year-to-year, possibly for the next 10 years.
The DeBeers company says they have produced over 35 million carats of diamonds in 2011, with nearly 40 million carats being sold, both to investors and consumers.

