This year’s ‘Black Friday’ sales statistics have showed a 7% increase compared to last year, with the average American spending on average $398.62 this year, as opposed to $365.34 in 2010. The increase in spending is definitely correlated with a larger number of shoppers, 14 millions more to be exact. 226 million took part in shopping activities over the weekend as opposed to 212 million last year.
Online shopping also showed a significant increase in sales as more retailers have turned their more of their attention to this increasingly popular shopping method. Retailers like Macy’s, Target, Best Buy extended their traditional shopping season start on Thanksgiving evening while stores like Wal-Mart Stores Inc. and J.C. Penney focused on their online exposure more this year.
Nighttime seemed to be the preferred shopping time with 24% of the shoppers being in stores at midnight. With the encouraging Black Friday sales statistics, retailers are expecting an increase, albeit more modest for the rest of the holiday season. A 2.8 percent to about $466 billion, according to the NRF is deemed to be an accurate expectation.


