Recent international news report revealed that The British Association of Aesthetic and Plastic Surgeons proposed tighter regulations for cosmetic surgery advertising. The media is indeed packed with alluring ads which promote the importance of feeling confident in your own skin. The tighter regulations, according to the BAAPS should definitely restrict the different advertisements in women magazine and popular tabloids. The six-point plan will supervise the activity of various people from the private chains who may not be perfectly trained to do these procedures.
The organization’s president Fazal Fatah claimed that, “Over the last decade the BAAPS has worked tirelessly to educate the public on the many aggressive marketing gimmicks that not only trivialise surgery but endanger the patient[...] We have warned against the unrealistic expectations set by reality ‘makeover’ shows and against crass competition prizes promising ‘mummy makeovers’ and body overhauls. In no other area of surgery would one encounter Christmas vouchers and 2-for-1 offers – the pendulum has swung too far, and it is time for change.”
The greatest problems are with breast enlargement and nose straightening, procedures considered routine surgeries by some advertisers and medical procedures by the BAAPS. Morover this group wants to include dermal fillers in the category of medicines. Another attempt of the BAAPS is to make registration compulsory for individuals who work un the cosmetic industry. Fazal Fatah also claims that, “We understand MPs will review areas such as psychological counselling for cosmetic surgery patients and the unscrupulous marketing activities of many firms which take advantage of the young and the vulnerable. These are problems that we have been highlighting for many years.”
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